The red thread of success: how a Saratov startup made millions on wish bracelets

In general, real red thread is brought from Jerusalem. It is tied in Israel at the Western Wall, and it has magical powers. But, if you buy such a thread on a website on the Internet, there is no guarantee that the thread is real. Even if the seller assures potential buyers of this. It is impossible to verify the authenticity of the red thread.

There is a way out: in this matter, the main thing is to correctly direct your own energy in order to get a magic bracelet.

The most important thing I would like to warn those who want to acquire a magical accessory is: do not harm anyone. Under no circumstances should your desires violate the interests of other people, even if it seems to you that it would be better for them.

What colors to use for a wish bracelet

To ensure that energy flows in the right direction, choose the color for your talisman depending on the area in which your desire, your goal, is located.

Red will protect against damage, the evil eye, and envy. A red bracelet will lead to success faster if your goal is to find your soulmate.

A light green bracelet for those who want to improve and make existing relationships harmonious.

A dark green bracelet will help improve relationships with loved ones, colleagues and simply avoid conflicts.

The pink bracelet represents the protection of love relationships.

The orange bracelet fights depression and helps in achieving health goals. Also suitable for those who want to make new acquaintances.

Yellow for creative people, students, businessmen. If you want to start a new project, you just need a yellow bracelet.

Blue for improving relationships. Improves intuition and helps make the right decision. If you don't know what to do right, a blue bracelet will help you weigh everything and make the right choice.

Purple helps to avoid troubles or get out of difficult situations with minimal losses. It is a kind of amulet against bad people and gives harmony to the owner.

A white bracelet for those who want to start life from scratch.

Bracelet of wishes: how to attract money, fame and love

If you fervently wish for a dream to come true, it will definitely come true - this is the law of the Universe, in which we program 90 percent of our future ourselves. And so that the desire does not take long to appear, you can strengthen your energy with a suitable talisman.

The secrets of fulfilling desires were formulated a long time ago, by our ancestors, and since then little has changed, because the laws of the Universe are the same for all people and for all times. Talismans and amulets for fulfilling the desired were discovered by shamans and wise men long before the invention of modern techniques for attracting good luck, wealth and love success.

Amulet for fulfilling wishes

The main component of most wish talismans is a red thread . This thread is a powerful, energetically charged object. If you wear it appropriately, you can make even your wildest dream come true, because it not only helps in the implementation of plans - it carries protective properties. And the amulet will not allow any obstacles, troubles or ill-wishers to stand in your way.

And in order for the thread to help fulfill a specific goal, it is worth making your amulet aimed at a specific area. This way, its energy will not dissipate, and you will achieve your plans faster. For example, an owl will help you focus on intellectual achievements, a heart is a sign of love, and a bird gives freedom of action. There are other effective symbols: the seahorse expands the boundaries of creative perception and intuitive feeling of the world, the tree personifies the limitless growth of possibilities and aspirations. A talisman made of a red thread, enhanced by any of these symbols, can give the fulfillment of your most cherished dream.

How to wear a wish bracelet

The bracelet is usually recommended to be worn on the left hand. The heart is located on this side, and it is believed that this way the dream will come true much faster. The talisman of desires can be worn as a decoration, it can be worn constantly or on responsible and important days - the main thing is that it is with a person who needs a faithful assistant on the way to his goal.

You can try to make such a talisman yourself or order it by following this link. It will also become a decorative decoration, and at the same time it will not allow you to end up with a trough of unrealized ideas and unattainable goals. And it will also be an excellent gift for those who need help and support from a Higher Power.

An important property of all such amulets is that you do not need to convince yourself of their miraculous superpowers. It is enough to simply wear such an amulet as an unusual decoration, and changes will not take long to come.

Buy a wish bracelet so that your dreams become goals and what you want becomes a reality. After all, each of us is capable of achieving incredible things; it is only important to reveal our potential in time and choose the right path. We wish you good luck, fulfillment of all your plans,

How to prepare for weaving

There are many ways to weave a wish bracelet. The most important, magical parts of this accessory are 7 knots. Knots can be replaced with beads or other decorations. The number 7 is the number of completeness. The easiest way to make a wish bracelet is to weave a braid of 3 strands and make knots, or weave in beads. You can also add pendants and jewelry to the bracelet, asking in advance what they mean.

If you want the bracelet to protect against the evil eye, you can weave a “cat’s eye” instead of one bead. Or you can replace all 7 beads with this amulet.

  1. The important part is preparing to weave the bracelet. She must be thorough. If possible, start fasting 7 days before you decide to weave a wish bracelet. Avoid all foods of animal origin. Fasting will clear your consciousness, the energy put into the magic bracelet will be purer. But this is not a required step.
  2. You need to wake up early. Before sunrise, or at dawn. It is advisable that there is no wind and the sky is clear.
  3. Be sure to be alone. Even those closest to you should not be present next to you, come in, or distract you when you start making a bracelet.
  4. Phone, computer, TV, radio must be turned off. Remain in complete silence. Even the noise of a running refrigerator can ruin your mood.
  5. Focus on the desire that you expect the bracelet to fulfill. Every goal has ways to achieve it. You need to think carefully and break your desire into 7 stages. Think through every step carefully.
  6. To make a bracelet you will need a wool thread of the desired color. If you want to make a simple three-strand wish bracelet, cut three strands that are three wrists long. Tie all three strands into a knot and begin braiding, thinking about the first step towards achieving your goal. Braid the braid to a third of your wrist length.

  7. Vividly imagining how you completed the first stage of achieving your goal, put a bead on one of the threads or tie a knot.

  8. Next, continue weaving while concentrating on the second step. And so weave all 7 beads without being distracted by anything and vividly imagining how you are moving towards your goal, performing your planned actions. Imagine that everything is going smoothly and luck is with you.

  9. When you have weaved the 7 step beads to make your wish come true, tie a knot. It symbolizes the end of the journey and the achievement of the goal.

  10. Ask a loved one to tie a bracelet on your left wrist. Carry and walk along the intended path, without turning aside, strictly following the developed plan.

When the thread frays, the goal will be achieved in the very near future. But usually, the wish comes true much earlier.

And remember that for one wish - one bracelet. Then you can keep them in a box as a memory of how dreams come true. You don’t have to weave the simplest wish bracelet. The larger the goal, the more interesting the weaving. If you are at least a little familiar with macrame, weaving an original bracelet will not be difficult. If not, step-by-step instructions with photos will help you make the most beautiful bracelet.

If you are still waiting for an unusual sign from above to start acting, then we can confidently say that this is the sign you are reading now!

It happens that we, people, wait for years and months for our desires to come true. We walk and dream about how great it would be for the moment to come when everything will come true! And so, on the way you meet bracelets that are actually ready to help you accomplish everything!

Surely, you will think, how can a bracelet on a thread with a pendant make your dream come true?

Trust us, everything is much simpler!

We, dreamers, love to predict and savor the approach of our dreams, but, as often happens, we either don’t get around to it, or the dream is simply lost in the bustle of daily worries.

Wish bracelets are designed to give you confidence that everything will come true! Nothing is impossible! My Dream is here, nearby, and I almost caught it by the tail!

And you? Do you, our Dreamer, want to know how quickly you can realize all your plans and desires?

You will probably need a diary with goals for 2021, and probably a small piece of paper will be enough where you write - your dreams will definitely come true and start fulfilling them!

We reveal to you the magical secret of our red thread bracelets - they really have magic and can work miracles! Each of our products is made by hand, knots are carefully knitted on the thread, pendants are strung...

We make our bracelets ourselves, and with every action we think about you, Dreamer, so that our bracelet can fulfill your Dream, so that it instills in you extraordinary confidence that in fact, everything you wished for will come true and this exactly!

We also choose symbols for bracelets with great trepidation, because each pendant has a meaning, a special meaning that begins to work for you as soon as you put the bracelet on your hand and make your wish!

This is where our favorite thing happens - Magic!

When you look at the bracelet, magic happens in your subconscious, unbeknownst to you, you begin to work on your Dream, take steps towards it, strive to where, in theory, you should not be, do what you usually don’t do and... . hooray! The dream has come true!

Don't you believe that your dreams will definitely come true? Believe me! Wish bracelets are truly a magical thing, we will be glad to see you in the vastness of our online store, as well as in the company store in the Shopping Center.

We are waiting for you! Believe in your dream! Everything will come true, we know!

Is it possible to make a wish bracelet for a loved one?

If the person you love is sick, cannot find happiness, get settled in life, or is deeply depressed, you can help by giving a piece of your love.

While weaving, read a prayer and think about the loved one for whom you are making the bracelet. Remember that you are giving a piece of yourself for another. Choose the color that suits you best and get to work with concentration. All the rules for preparation and weaving are the same as for making a wish bracelet for yourself. The only thing is that you don't have to think through the steps to achieve your goal. You don’t even need to come up with a specific goal. A general wording and the right attitude are enough. Imagine how happy your loved one will be when they become healthy or find their soulmate.

You cannot weave a bracelet that will help you find your soulmate if you yourself are not happy in your marriage. You cannot weave a welfare bracelet if you yourself need money.

Amulet made of several threads

Below is a diagram on which you can weave a wish bracelet. This option is suitable for those whose desires relate to two areas at once. For example, I had a failed business. But I want to leave construction work for creativity, and start everything from scratch. Then a white and yellow thread are taken for the wish bracelet.

Most importantly, do not be distracted by bad thoughts. Since the bracelet is made of natural material, it instantly absorbs energy. When the bracelet is the required length to fit snugly around your wrist, ask your loved one to tie it by threading the ends of the threads through the beginning of the bracelet. Leave small tails, no more than 2 centimeters.

There are many more options for weaving amulets bracelets. It doesn't matter at all what the performance will be. The most important thing is to do everything carefully, take your time and not get distracted.

The most important thing is to think carefully about whether you really want to achieve the goal for which you are going to weave a bracelet. How will your life change after achieving it, will it become better. Ask yourself these questions to avoid harm. And do not forget that your desire should apply only to you.

The red thread of success: how a Saratov startup made millions on wish bracelets


The speakers of the II annual conference “Startup-Saratov 2018”, organized by the Entrepreneurship Support Center of the Saratov Region, had something to tell the audience.
, the first aggregator of startups in the Saratov region, “First Hour,” presented to its listeners both invited stars and its own students. Of course, the most striking story was the success story of the online store “Everything will come true!”, which began with the micro-business of the beloved girlfriend of a student at the Saratov branch of RANEPA Yaroslav Eremin .

The girl wove so-called wish bracelets, and Yaroslav by that time had two projects: a dance studio and a show group that showed performances in schools and kindergartens. However, the student’s girlfriend was many times more profitable than her boyfriend.

“Like any normal man, this began to bother me, and I suggested to my girlfriend that I create a sales channel for her products and divide the profits in half,” Yaroslav began the story.

Wish bracelets - threads with an elegant bauble - are easy to find today on any handmade tray, but three years ago they were a relatively new and interesting product. Moreover, tying a dream bracelet on a thin girl’s hand is supposed to be an important person in a young lady’s life. And when the thread breaks naturally after some time, it is believed that the wish has come true.

According to Yaroslav, the target audience of the bracelets are girls and women aged 23-35 who are planning to get married or are married, students in parental care, as well as representatives of the fair sex over 35 who are interested in psychology.

A point was opened for wish bracelets in one of the back streets near Kirov Avenue, and despite the very confusing location, the product was sold in good volumes. In addition, Yaroslav reached an agreement with one federal network, and the product took off in the most fantastic way. After the success of sales in Saratov, all stores in the chain began selling wish bracelets. So Saratov hand made powerfully expanded into 36 cities at once.

But there was also an account on Instagram, where now the bracelet with a red thread has 170 thousand subscribers, and it all started with 15-17 thousand. Yaroslav caught the moment of Instagram’s formation, when there was an almost free program that automatically signed up all new members. The customer also came through advertising, which a student of the Saratov branch of RANEPA shrewdly placed with top bloggers, Internet stars and opinion leaders.

In addition, cooperation with the federal network, which provided wholesale partners, also bore fruit. And when the wholesale business in terms of revenue was 1.5 times higher than the retail business that his friend was engaged in, Yaroslav stopped worrying about the difference in income.

Today, special contractors are responsible for promotion on social networks and Instagram, the goods are distributed throughout the country from a warehouse in Sterlitamak (Bashkortostan), and only three craftswomen weave wish bracelets throughout the country.


The speaker did not give figures on sales dynamics, but for some time now his business has not been based on bracelets alone.

A whole line of wish products has already been launched for sale: a dream diary, motivational pillows and toys. According to Yaroslav Eremin, everything is produced in Saratov, and the companies that were formed during the implementation and expansion of the project employ more than 20 people.

This is not to say that everything in the project was always good and wonderful. During the 2021 New Year campaign, the revenue of all businesses of the online store “Everything will come true!” reached more than 5.5 million rubles, at that time the company spent 300-500 thousand rubles per month on promotion on Instagram alone. These investments paid off well, and Yaroslav decided to scale the business.

Having borrowed money from familiar entrepreneurs, mortgaging his apartment and car, Yaroslav invested 4.5 million rubles in promotion through Instagram.

“It was a huge blow for me when I realized that these investments were not justified. At the end of the 2018 New Year campaign, the proceeds amounted to 9 million rubles, but when I paid interest to my creditors and calculated delivery costs, I had the same amount of money left as with the usual amount of investment.


However, the young entrepreneur's business made a breakthrough in 2021 thanks to one simple thing. The sales department was reformatted and the results of chat communications were analyzed.

The main sales of “dream products” were made through chat, while out of 100 applications, about 15 ended in sales. And thanks to the introduction of a special service, the potential client received reminders every day, and from this sales increased to 45%.

Today, all sales channels, both the main product and the related group, operate effectively. Moreover, “Everything will come true!” also offers franchises with guaranteed income. Yaroslav Eremin estimates the profitability of the business at 30%. Despite the fact that wish bracelets in the mass segment can be bought even for less than 100 rubles, the Red Thread product, priced from 350 to 1,350 rubles, finds its audience.

The founder of the business believes that it’s all about good components, thoughtful packaging, and quality service. According to the entrepreneur, competitors are initially enthusiastic about repeating the success, but after a few months they give up the race.

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